Beyond its clinical applications, simulation can also be a valuable tool for industry, especially sales staff and product developers. We work with medical device and pharmaceutical companies to set up simulated environments to inform the process of bringing new technologies from the bench to the bedside. This includes:
Testing and refining prototypes
Conducting studies in a controlled environment on the use and application of the product
Orienting sales staff on the use of the product
Training clinicians on the use of new technologies or procedures
Support for New Products
Simulation offers an invaluable opportunity to observe product prototypes being used by actual clinicians in simulated clinical situations – prior to use on actual patients. The information gathered and lessons learned from these tests provide valuable insight on product performance and the user interface. We’ll develop simulations that mimic the typical environment for your product’s use and have the appropriate clinicians engage in the simulation. Your team can observe your device in action and query the clinicians in real time.
It is often beneficial to conduct a preliminary study on a prototype prior to conducting formal clinical trials. STRATUS partners with product engineers to design appropriate research using simulation to assess the product’s performance.
Orientation of Sales Staff
An important step in the product development process is training your sales and marketing staff on the proper use of the product, as well as your competitors’ products. The more knowledgeable your representatives are with your product, the more comfortable they will be discussing its strengths and weaknesses with potential customers. STRATUS offers this training in simulated clinical settings, where your representatives can have in-depth exposure and hands-on experiences with your device or use simulation to acquire insights that are difficult to attain in the real clinical setting.
When your product is ready for launch, an important final step is training practicing clinicians on its proper use. To ensure clinicians are comfortable with the product and endorse its use in actual clinical settings, STRATUS offers the opportunity to instruct and provide deliberate practice for clinicians in the pressure-reduced simulated environment.